Social Media Techniques for Businesses

Organizations seeking to adopt social media techniques need to invest in the tools and technologies to enable collaboration and communication on their own network. In a high security IT environment, tweeting on Twitter may not be an acceptable practice as communication across the Internet is uncontrolled. However, installing a blog on the intranet or hosting a podcast can be easily achieved using a variety of open-source or commercial packages.

Before considering adding a social media campaign to your enterprise project, the team should consider the resources required to make it successful. In a traditional change management initiative, a project team member is responsible for leading change management. On large-scale programs, change management is a work stream tracked within the program and is staffed accordingly. If project teams are investing in a team to create newsletters, posters and facilitate change management lunch and learns, then they should also consider adding social media to their tool kit. I look forward to hearing how you've been able to tweet, blog and podcast your projects to future success!

As social networks and their potential value to a business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Marketing professionals need to understand how to integrate social into marketing strategies.