Use of Social Media Marketing in Digital Environment

Use of Social Media Marketing in Digital Environment

From so many days I was thinking that what is the use of social media marketing while everybody is saying that it's very much important nowadays. In today’s life when most of the people are busy in their professional life, so are they really getting the time to use social media??
I was shocked when I saw a report regarding social media marketing which is showing that most of the professional only using SMM. In a survey report, I found that the majority of the people/ business indicated they were employing social media for marketing purposes.
A significant 83% of marketers said that social media is very important to their Businesses. The solo business owner was more likely to use social media marketing as a marketing strategy for their business. There is no doubt that social media is a very growing market for many of the business and it’s very useful tool to improve our business visibility in the social media. I am not telling that social media is one of the best marketing strategies but there are others as well. The point I want to say that “Is social media that much effective that we are thinking or it’s same like other channels of marketing.??